Select your domain name

From Facebook to Amazon, we call websites by their names. In order to access them online, these names are written in the address bar of browsers following certain conventions.
Such addresses are called URLs—where the domain name is squeezed between a www. and a .com (or other suffixes). The toughest choice you need to make is the name that will be sandwiched in between. So let’s find out how to deal with that first!

Here are some important clues about what you should be considering:
Short is better. If you want to be memorable, go for something witty and short. You don’t want to crowd too much information in your domain name. Long names are hard to remember and difficult to enter into search bars. Remember: Catchy and memorable is the best way to go.
Keeping your blog active dramatically increases the chances of pulling in sales. 92% of business blogs that update
several times a day have acquired at least one customer through their blog
Keep it specific. Unless you come up with a very witty moniker or you already have an established name in the fashion niche, make sure to indicate the topic of your blog in the name—otherwise you’ll fail in search results.
Make it more YOU. If you’re a reputable fashion advisor make your name a domain, even if it’s just a last name. If you’re new to the game, however, or don’t strongly connect your name to your business, leave it out of the domain name and introduce yourself on the blog instead.

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